You can choose something simple, like new visitors to your site. You could aim for a certain number of social shares or press mentions. As you get more experience promoting content within your niche, you may get more specific, like shooting for a certain type of coverage from a blog or inclusion in a popular email newsletter. No matter what type of goal you choose, all of this information should go into the brief for your team.
For the original version including any supplementary images or video, visit http://contentmarketinginstitute.com/2014/07/thought-leadership-strategy-influencer-outreach/

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